BTEC UNIT 3: PROMOTING A BRAND - LA B

What is a strapline?

• A type of logo

• A short phrase associated with a product

• A celebrity's signature

• A company's mission statement

Which of the following is an example of a logo?

• 'Just Do It'

• The golden arches of McDonald's

• Jamie Oliver promoting a product

• A catchy jingle

What is a concept brand often used for?

• Selling a product

• Selling an idea

• Selling a service

• Selling a location

What is the implication of considering religion in branding?

• To increase profits

• To avoid offending religious groups

• To expand market reach

• To reduce advertising costs

What is the implication of considering children in branding?

• To increase product size

• To avoid unsuitable products

• To reduce advertising

• To expand globally

What might brand objectives include?

• Brand awareness and brand value

• Brand color and brand size

• Brand location and brand history

• Brand logo and brand slogan

What must your brand meet to be successful?

• The needs of your target market

• The color preferences of your audience

• The historical trends of your industry

• The size requirements of your market

What is important about the brand personality?

• It should be appropriate

• It should be colorful

• It should be historical

• It should be large

Why might an advert in a magazine be more relevant to a target market?

• Because it is cheaper.

• Because it is more specialized.

• Because it reaches more people.

• Because it is more colorful.

What is the first stage in planning a promotional campaign?

• Developing the promotional mix.

• Setting promotional objectives.

• Designing the product.

• Conducting market research.