Assessing Questionnaire Design Knowledge

What is the primary purpose of a questionnaire?

• To gather information from respondents.

• To create a marketing strategy.

• To conduct interviews with participants.

• To analyze data trends.

Which of the following is NOT a type of survey question?

• Random statement

• Close-ended question

• Multiple choice question

• True/False question

Which data collection technique involves face-to-face interaction?

• Focus Group

• Survey

• Observation

• Interview

What does it mean for a questionnaire to be valid?

• A questionnaire is valid if it is completed by a large number of respondents.

• A questionnaire is valid if it includes a variety of question types.

• A questionnaire is valid if it is easy to understand and fill out.

• A questionnaire is valid if it accurately measures the intended construct.

How can you ensure the reliability of a questionnaire?

• Conduct surveys without a clear objective

• Use complex jargon and research terms in questions

• Conduct testing using clear language

• Ignore participant feedback

What is the main advantage of using closed-ended questions?

• They provide a more personal and subjective understanding of opinions.

• They facilitate easier data analysis and quantification of responses.

• They encourage respondents to elaborate on their thoughts.

• They allow for open-ended responses and detailed feedback.

What is the significance of pre-testing a questionnaire?

• Pre-testing a questionnaire is significant because it enhances the quality and effectiveness of the data collection process.

• It eliminates the need for any revisions to the questionnaire.

• It guarantees that all respondents will understand the questions.

• It reduces the time needed for data analysis.