Marketing Quiz

What does the acronym SWOT stand for?

• Systems, Workflows, Objectives, Targets

• Sales, Wages, Operations, Time

• Strategies, Wins, Outcomes, Trends

• Strengths, Weaknesses, Opportunities, Threats

Which of the following is NOT a component of the 4Ps Marketing Model?

• Promotion

• People

• Price

• Product

What is the primary purpose of promotions in marketing?

• To create product scarcity

• To increase brand awareness

• To reduce product prices

• To eliminate competition

Which marketing model focuses on Segmentation, Targeting, and Positioning?

• SWOT Model

• STP Model

• 7Ps Model

• 4Ps Model

What is a key feature of two-way interaction in promotions?

• Limited customer engagement

• One-way communication

• Static advertising

• Customer feedback collection

Which company is mentioned as using a multi-channel advertising strategy?

• L'Oreal

• Vinamilk

• Samsung

• Apple

What does the 7Ps Model include that the 4Ps does not?

• People

• Promotion

• Price

• Product

What is the purpose of brand positioning?

• To reduce advertising costs

• To build a distinct brand image

• To eliminate customer feedback

• To increase product prices

Which of the following is an example of a promotional strategy?

• Hiring new employees

• Conducting market research

• Creating a product prototype

• Offering discounts and gifts

What is a benefit of using the SWOT analysis model?

• It guarantees sales success

• It focuses solely on product features

• It helps identify internal and external factors

• It eliminates competition