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Marketing Quiz

Authored by Hoàng Minh Ngọc

English

12th Grade

Used 2+ times

Marketing Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does the acronym SWOT stand for?

Systems, Workflows, Objectives, Targets

Sales, Wages, Operations, Time

Strategies, Wins, Outcomes, Trends

Strengths, Weaknesses, Opportunities, Threats

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT a component of the 4Ps Marketing Model?

Promotion

People

Price

Product

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the primary purpose of promotions in marketing?

To create product scarcity

To increase brand awareness

To reduce product prices

To eliminate competition

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which marketing model focuses on Segmentation, Targeting, and Positioning?

SWOT Model

STP Model

7Ps Model

4Ps Model

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a key feature of two-way interaction in promotions?

Limited customer engagement

One-way communication

Static advertising

Customer feedback collection

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which company is mentioned as using a multi-channel advertising strategy?

L'Oreal

Vinamilk

Samsung

Apple

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does the 7Ps Model include that the 4Ps does not?

People

Promotion

Price

Product

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