Marketing 2.1, 2.2 Quiz Review

True/False: Demographics focus on the psychological aspects of a consumer's decision-making process.

• True

• False

True/False: Disposable income is the amount of money left after taxes, while discretionary income is what's left after purchasing necessities like housing and food.

• True

• False

Generation Z refers to individuals born between the late 1960s and the early 1980s.

• True

• False

True/False: Psychographics are more focused on attitudes, values, and lifestyle, while demographics are focused on age, income, and education.

• True

• False

Market segmentation involves dividing a market into distinct groups of consumers with different needs or characteristics.

• True

• False

True/False: The marketing concept prioritizes customer satisfaction over profit generation.

• True

• False

Target marketing involves creating a marketing mix that appeals to all consumers equally.

• True

• False

True/False: A consumer and a customer are always the same person.

• True

• False

True/False: Generation X is typically known for being digital natives, growing up in an internet-driven world.

• True

• False

True/False: Psychographics can help marketers understand why consumers make certain purchases.

• True

• False