Market Research & Market Survey Review

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research

What type of data involved numbers and figures?

• Quantitative

• Qualitative

Which type of data involves people's feelings and opinions?

• Quantitative

• Qualitative

Which of the following is NOT an example of primary research?

• Focus Groups

• Questinnaires

• Observations

• Newspapers

True or False: Primary research can be very expensive and time consuming.

• True

• False

True or False: primary research is very generic and not specific.

• True

• False

The first step of the Marketing Research Process is

• Gathering primary data.     
• Defining the problem.

This is information that is useful and has already been collected for another purpose.

• Primary Data
• Secondary Data

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

• Primary Data
• Secondary Data