Sports and Event Marketing Exam Review

Which of the following is an Economic Impact of a new professional football expansion team in a community?

• increased job creation and more consumer spending

• higher tax rates and fewer financial investment opportunities

• business closures, job layoffs, and high inflation rates

• more tourism, lower tax rates, and high interest rates

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of (a)   impact.

A unique characteristic of the sport industry is that it seeks to attract markets that

• include spectators and participants.

• are concerned with environmental issues

• demand mostly tangible products

• have consumers with artistic talent.

One characteristic of event marketing involves promoting and selling a(n)

• unique experience

• nonperishable item

• tangible product

• physical appeal

One of the main differences between professional and amateur athletes is that for professionals, the game is often

• their occupation

• played for enjoyment.

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

• sanctioning bodies.

• trade associations.

• labor unions.

• professional societies.

You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:

• Buying commercial time on television

• Researching the target audience

• Taking ticket orders

• Conducting test drives

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

• Media relations

• Community relations

• Advertising

• Promotions

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) (a)   sport/event product.

A baseball game broadcast on the radio is an example of

• sport media

• owned-goods service

• a nonsport

• a sporting good