Level 2 Business Unit 5 Marketing P1

What is the classification of customers or potential customers into groups?

• Market Segmentation

• Market Sorting

• Market Sweeping

• Market Slowing

What groups can demography be split into?

• Age, Gender, Social Class & Occupation

• Lifestyle, Personaility, Attitude & Hobbies

• Location, Climate, Spending Patterns by Region & Taste by Region

• Usage, Benefits & Loyalty Status

What groups can geography be split into?

• Age, Gender, Social Class & Occupation

• Lifestyle, Personaility, Attitude & Hobbies

• Location, Climate, Spending Patterns by Region & Taste by Region

• Usage, Benefits & Loyalty Status

What groups can characteristics be split into?

• Age, Gender, Social Class & Occupation

• Lifestyle, Personaility, Attitude & Hobbies

• Location, Climate, Spending Patterns by Region & Taste by Region

• Usage, Benefits & Loyalty Status

What groups can behaviour be split into?

• Age, Gender, Social Class & Occupation

• Lifestyle, Personaility, Attitude & Hobbies

• Location, Climate, Spending Patterns by Region & Taste by Region

• Usage, Benefits & Loyalty Status

1. What does USP stand for?

• Unique Selling Point

• Under Spider Prawns

• Unique standing point

• Upstairs Stair Point

1. What does USP mean? (Pick 2)

• What makes a product or service stand out.

• What makes customers pick your product.

• What a business is trying to sell

• Something unique

1. What type of product is a niche market product?

• A product that is to sell to as many people as possible

• Products that are specialised and are not meant for everyone.

• A massive product

• A tiny product

What is the definition of marketing?

• Activities a company undertakes to promote the buying or selling of a product or service

• A department in a business

• A fun job where people just post fun stuff on social media

• A place that sells bananas

What does B2B and B2C mean?

• Business to Business & Business to Consumer (Customer)

• Bats to Bars & Bats to Cats

• Boots to Benches & Benches to Cheese

• Business to Bank & Business to Charts