Unit 4: Sales Foundations

Manipulation occurs when a product is misrepresented to consumers.

• True

• False

What is a sales transaction that occurs between two businesses?

• B2R

• B2C

• B2B

• B2S

Which type of retailer focuses on selling a limited product line?

• B2C retailer

• Mass retailer

• Specialty retailer

• E-commerce retailer

When a retailer sells their product entirely online, it is an example of which type of retailer?

• Mass

• Channel

• Specialty

• E-commerce

Which type of transactions include wholesale purchase of products?

• Business-to-customer

• Business-to-public

• Retailer-to-consumer

• Business-to-business

Age is considered which portion of a customer profile?

• Positioning

• Target sale

• Demographic

• Consumer base

Which term is a strategy that helps to set a product apart based on price, lifestyle, characteristics, or quality?

• Profiling

• Marketing

• Positioning

• Segmenting

Which of the following elements is included in a demographic?

• Size

• Interests

• Hobbies

• Education

Segmenting is an example of what?

• Setting a product apart from others

• Focusing on selling to a customer group

• Dividing a sales market into customer groups with similar profiles

• Describing ideal customers based on demographics, behaviors, and interests

Which form of segmentation focuses on where customers are?

• Demographic

• Geographic

• Psychographic

• Behavioral