
Entre. 2 TargetMar/SWOT/Market Analysis

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
Cameron Ragsdale
FREE Resource
Student preview

21 questions
Show all answers
1.
FLASHCARD QUESTION
Front
Hardest data segment to collect, best for marketing:
Back
Psychographic
2.
FLASHCARD QUESTION
Front
Entertainment marketers identify target markets after examining:
Back
Available data and research about the segment
3.
FLASHCARD QUESTION
Front
Green Company targets their market by ignoring segment differences with one offer.
Back
Mass Marketing
4.
FLASHCARD QUESTION
Front
Identifying a segment of a sports/event target market involves:
Back
Heavy Users
5.
FLASHCARD QUESTION
Front
SVM Company estimates increases in product demand over time for a market segment. Which market feature is being analyzed?
Back
Growth Rate
6.
FLASHCARD QUESTION
Front
Purpose of market analysis:
Back
Customer profile
7.
FLASHCARD QUESTION
Front
Factor in market analysis:
Back
Size of the market next year
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