Entre. 2 TargetMar/SWOT/Market Analysis

Entre. 2 TargetMar/SWOT/Market Analysis

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

Cameron Ragsdale

FREE Resource

Student preview

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21 questions

Show all answers

1.

FLASHCARD QUESTION

Front

Hardest data segment to collect, best for marketing:

Back

Psychographic

2.

FLASHCARD QUESTION

Front

Entertainment marketers identify target markets after examining:

Back

Available data and research about the segment

3.

FLASHCARD QUESTION

Front

Green Company targets their market by ignoring segment differences with one offer.

Back

Mass Marketing

4.

FLASHCARD QUESTION

Front

Identifying a segment of a sports/event target market involves:

Back

Heavy Users

5.

FLASHCARD QUESTION

Front

SVM Company estimates increases in product demand over time for a market segment. Which market feature is being analyzed?

Back

Growth Rate

6.

FLASHCARD QUESTION

Front

Purpose of market analysis:

Back

Customer profile

7.

FLASHCARD QUESTION

Front

Factor in market analysis:

Back

Size of the market next year

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