Quiz 3 (MIDTERM PERIOD)

What is a key impact of technological innovation in the tourism and hospitality 

industry?

• Reduces customer demand

• Increases manual processes

• Enhances organizational efficiencies

• Decreases customer satisfaction

Technological innovation impacts customer behavior by:

• Reducing competition

• Making customers less interested in new services

• Raising customer expectations for better services

• Eliminating the need for customer service 

A Property Management System (PMS) is used in hospitality to:

• Design guest experiences  

• Control and organize day-to-day operations 

• Check hotel cleanliness  

• Entertain guests  

What does technological innovation in business strategies allow companies to do?

• Ignore customer feedback  

• Develop better online marketing strategies

• Increase manual tasks

• Avoid automation  

What has technological innovation improved in the guest check-in and check-out process?

• Made it more complicated

• Eliminated guest feedback 

• Automated the process  

• Made it slower  

What do businesses analyze to meet customer demands through technological innovation?

• Business expenses

• Competitor’s website 

• The weather 

• Consumer behavior data

How does technological innovation affect guest experience?

• It creates a negative experience  

• It allows better reviews and feedback  

• It reduces interaction between staff and guests 

• It makes check-in impossible  

What is the role of automation in organizational efficiencies?

• Slows down operations  

• Eliminates the need for property management

• Speeds up manual tasks  

• Streamlines processes and saves time  

A chatbot is a computer program that:

• Simulates human conversation  

• Delivers items to rooms  

• Cleans hotel rooms

• Prepares meals  

How do businesses use data gathered from customers?

• To reduce marketing  

• To provide enhanced services  

• To charge customers more

• To close down hotels