Understanding the AIDA Model

The AIDA model represents the steps to persuade customers to buy a product or service.

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In the AIDA model, the first step is Interest, where marketers create curiosity about the product.

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Attention involves making customers aware of the product's existence.

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The Interest stage aims to attract customers’ attention to the product.

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During the Desire stage, marketing efforts are focused on making customers actively want the product.

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The Action stage is about building interest in the product, so customers know why it’s worth buying.

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The Desire stage is when marketing tries to prompt action for the customer to purchase the product.

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The last step in the AIDA model is Action, where customers are encouraged to take steps to buy the product.

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Attention and Interest are both about creating awareness of the product in the customer’s mind.

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In the Interest stage, customers begin to see why they might need or want the product.

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