Understanding the AIDA Model

Understanding the AIDA Model

University

14 Qs

quiz-placeholder

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Understanding the AIDA Model

Understanding the AIDA Model

Assessment

Quiz

English

University

Practice Problem

Medium

Created by

Nguyen Ngoc

Used 5+ times

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14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The AIDA model represents the steps to persuade customers to buy a product or service.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the AIDA model, the first step is Interest, where marketers create curiosity about the product.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Attention involves making customers aware of the product's existence.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Interest stage aims to attract customers’ attention to the product.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the Desire stage, marketing efforts are focused on making customers actively want the product.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Action stage is about building interest in the product, so customers know why it’s worth buying.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Desire stage is when marketing tries to prompt action for the customer to purchase the product.

True

False

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