SWOT Analysis for Java Junction

Java Junction is the only coffee shop in town that has a latte artist that can make unique designs in coffee orders.

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• Weakness

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Java Junction is not on a main street and does not bring a lot of foot traffic into the store.

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• Weakness

• Opportunity

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A new Starbucks location is opening only three blocks away from Java Junction.

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• Weakness

• Opportunity

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Java Junction has a drive thru.

• Strength

• Weakness

• Opportunity

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Coffee4ALL, a cappuccino machine distributor, has patented a new machine that will allow coffee shops to make cappuccinos three times faster than average.

• Strength

• Weakness

• Opportunity

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Java Junction mainly employs teenagers, all of which must attend school during the day and have extracurricular activities which must be scheduled around.

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• Weakness

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Java Junction offers their guests free wi-fi and state of the art flat screens in the lounge area.

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• Weakness

• Opportunity

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The local competition is not open late and changing the hours of Java Junction could draw in a larger crowd.

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• Weakness

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The supply truck frequently runs late resulting in running low on supplies like napkins, cups, etc.

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The local high school has a new social media marketing class that is looking to partner with local businesses to run their social media accounts.

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• Weakness

• Opportunity

• Threat