Chapter 7 Quiz on Products and Brands

Products are divided into three categories which are..................

• durable, non-durable and service

• tangible, intangible and durable

• solid, liquid and gas

Fast food restaurants serve both things you can eat (tangible goods) and things you can’t touch, like fast service and cleanliness (intangible services).

• True

• False

Fuel would be considered a ( ) good.

• Durable

• Non-durable

• Services

Services can be tested before you buy them, just like tasting food before eating it.

• True

• False

Which of the following is an example of a hybrid product, as mentioned in the article?

• A theatre providing an entertainment experience along with a show booklet

• A bag of chips from a vending machine

• A pair of sunglasses bought online

• A grocery store receipt

Warranty, service facilities, delivery options, or videos on a website to help with small mechanical issues is all a part of...?

• augmented product

• actual product

• core product

• services product

The more complex and expensive the product is, the more layers become detailed and intricate to differentiate product from competition.

• True

• False

Which are the 3 benefits of packaging and labelling?

• Function, communication and brand image*

• Function, design and protecting the product

• Protecting the product, communication and cost reduction

• Brand image, function and telling the brand’s story

According to a recent study, packaging is often the main reason a customer tries a new product.

• True

• False

The _____ refers to the number of product or brands in the product line.

• Product mix width

• Product line length

• Product line depth

• All of the above