Group 7 - PR - ZARA

Zara was founded in ...

• 1975

• 1983

• 1960

• 1957

ZARA sells popular fashion items with similar designs to high-end fashion items at "cheap" prices.

• 
  True

• False

ZARA's business philosophy is .... (2)

• to adapt

• understand customers

• respond quickly to the evolving trends of world fashion

• focus on sales

ZARA's products are not diverse in design.

• True

• False

Zara’s operations extend across 96 countries, with particular emphasis on ...

• Europe

• Asia

• Australia

• America

Zara primarily targets younger, fashion-conscious individuals, especially those aged between ...

• 13 - 17

• 18 - 35

• 35 - 45

• 45 - 60

Zara's customer segmentation (2)

• middle-income

• lower-middle-income

• high-income

• upper-middle-income

Who influences the public indirectly

• Fashion Trendsetter

• Influencer Collaborations

• Digital Marketing Strategies

• All

Which of the following best describes Zara's reputation-based approach to public relations?

• A) Zara focuses exclusively on customers with high social media followings.

• B) Zara prioritizes publics with significant reputations or social capital, such as fashion influencers and critics.

• C) Zara ignores public perception and focuses solely on product quality.

• D) Zara only collaborates with traditional print media to shape its public image.

How does the public influence Zara's decision-making process?

• based solely on internal data

• considers feedback from fashion industry professionals

• through preferences, trends, feedback, and social media

• by in-store customer feedback.