Kotter’s 8-Step Change Model Quiz

What is the first step in Kotter's 8-Step Change Model?

• Form a guiding coalition

• Create a sense of urgency

• Build a strategic vision

• Enlist a volunteer army of change agents

Which of the following is NOT a step in Kotter's Change Model?

• Generate short-term wins

• Develop a new product line

• Create a sense of urgency

• Institute change into your organization’s DNA

Who introduced the 8-step change model?

• Henry Mintzberg

• Peter Drucker

• Michael Porter

• John Kotter

What is the main focus of Kotter's Change Model?

• Market expansion

• Product development

• Accelerating organizational change

• Financial restructuring

Which principle is emphasized in forming a guiding coalition?

• Leadership + Management

• Market Analysis

• Product Innovation

• Financial Planning

What is a disadvantage of Kotter's Change Model?

• It lacks detail

• It is employee-driven

• It is too flexible

• It is too fast-paced

What is the purpose of generating short-term wins in Kotter's model?

• To finalize the change process

• To motivate employees

• To increase market share

• To reduce costs

What is the final step in Kotter's Change Model?

• Remove barriers to change adoption

• Institute change into your organization’s DNA

• Enlist a volunteer army of change agents

• Sustain change as a continuous process

What is a key advantage of Kotter's Change Model?

• It is cost-effective

• It is bottom-up

• It is easy to implement

• It is highly detailed

Which company successfully applied Kotter's model to increase revenue?

• Apple

• NetApp

• Google

• Microsoft