Strategic Marketing Quiz

What is the focus of strategic marketing?

• Product design

• Market research

• Financial planning

• Human resources

Why is international information important for decision-making?

• It helps in local advertising

• It reduces production costs

• It provides insights into global trends

• It simplifies tax calculations

What is the Boston Matrix used for in international marketing?

• Analyzing market growth and share

• Developing new products

• Setting pricing strategies

• Managing supply chains

How do BCG matrix and PESTEL analysis help in business?

• By improving employee satisfaction

• By enhancing customer service

• By providing strategic insights

• By increasing production speed

Who defined strategy as "the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals"?

• Michael Porter

• Henry Mintzberg

• Alfred Chandler

• Peter Drucker

According to Michael Porter, what is competitive strategy about?

• Following industry trends

• Being different

• Reducing costs

• Increasing market share

Henry Mintzberg described strategy as what?

• A unique mix of value

• A pattern in a stream of decisions

• A set of long-term goals

• A competitive advantage

What strategic shift did Amazon make according to the document?

• From internet services to book retailing.

• From book retailer to internet services.

• From diversified entertainment to cartoons.

• From internet services to diversified entertainment.

What strategic shift did Disney make according to the document?

• From internet services to book retailing.

• From book retailer to internet services.

• From cartoons to diversified entertainment.

• From diversified entertainment to cartoons.

What was Amazon's mission when it launched in 1995?

• To be the world's largest retailer

• To be Earth's most customer-centric company

• To offer the fastest delivery service

• To provide the widest range of products