Strategic Marketing Quiz
Professional Development
•54 Qs
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Strategic Marketing Quiz
Quiz
•
Education
•
Professional Development
•
Practice Problem
•
Hard
Haider Ali
Used 1+ times
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54 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the focus of strategic marketing?
Product design
Market research
Financial planning
Human resources
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is international information important for decision-making?
It helps in local advertising
It reduces production costs
It provides insights into global trends
It simplifies tax calculations
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Boston Matrix used for in international marketing?
Analyzing market growth and share
Developing new products
Setting pricing strategies
Managing supply chains
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do BCG matrix and PESTEL analysis help in business?
By improving employee satisfaction
By enhancing customer service
By providing strategic insights
By increasing production speed
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who defined strategy as "the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals"?
Michael Porter
Henry Mintzberg
Alfred Chandler
Peter Drucker
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to Michael Porter, what is competitive strategy about?
Following industry trends
Being different
Reducing costs
Increasing market share
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Henry Mintzberg described strategy as what?
A unique mix of value
A pattern in a stream of decisions
A set of long-term goals
A competitive advantage
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