Marketing Mix Quiz - PLACE

Price is the element of the marketing mix that brings ------------------------- into the business.

• money

• customers

------------ are sold to businesses and are used to produce other goods.

• Industrial goods

• Consumer goods

Place describes where a product is sold.

• True

• False

Place also describes how products get to customers.

• True

• False

Perishable goods are goods that are likely to go bad or expire quickly.

• True

• False

Bicycles, furniture, cars are examples of durable products.

• True

• False

A distribution channel is the way a product gets to consumers.

• True

• False

------------- are goods that are likely to go bad or expire quickly.

• Perishable goods

• Technical products

• Industrial goods

Food products, flowers, medicine and chemicals are examples of -----

• Technical products

• Perishable products

------------ are goods that are sold to individuals to satisfy their needs and wants.

• • Consumer goods

• Industrial goods