Typography Quiz

Serif fonts are characterized by:

• Small strokes at the ends of letterforms

• A lack of these strokes

• A bold, geometric appearance

• A handwritten style

Sans-serif fonts are known for their:

• Decorative flourishes

• Clean, simple lines

• Old-world appearance

• Complex letterforms

Editorial typography is primarily used in:

• Magazines and newspapers

• Product packaging

• Website design

• Signage

Packaging typography often emphasizes:

• Readability

• Aesthetics and brand identity

• Hierarchy and information organization

• All of the above

Advertising typography often focuses on:

• Clarity and readability

• Attention-grabbing and memorable design

• Traditional serif fonts

• Minimalist aesthetics

Branding typography plays a crucial role in:

• Establishing a brand's identity

• Creating a consistent visual language

• Communicating a brand's message

• All of the above

Kerning is the adjustment of horizontal space between individual letters.

• True

• False

Hierarchy in typography means organizing text in order of importance.

• True

• False

Which of the following refers to the vertical space between lines of text?

• Kerning

• Leading

• Tracking

• Hierarchy

In typography, what does hierarchy help to organize?

• Font styles

• Text in order of importance

• Color schemes

• Page margins