Product Concepts Quiz

What is the product life cycle?

• The stages a product goes through from introduction to decline

• The process of creating a product

• The time taken to manufacture a product

• The lifespan of a product in a store

What is the product adoption process?

• The process of creating a new product

• The stages consumers go through in accepting a product

• The method of distributing a product

• The way a product is priced

What is a product mix?

• A single product

• A combination of all product lines offered by a company

• A marketing strategy

• A brand name

What is a product according to the document?

• A tangible physical entity

• A good, a service, or an idea received in an exchange

• An intangible result of human efforts

• A concept or philosophy

What is the role of supplemental features in a product?

• They are the main product

• They add extra value or benefits

• They are intangible

• They are the core product

What can supplemental features help differentiate?

• Customer needs

• Product brand

• Core utility

• Symbolic meaning

What is not required for the core product to function effectively?

• Core benefits

• Supplemental features

• Symbolic meaning

• Customer satisfaction

What do customers often expect more than just?

• Symbolic benefits

• Core product features

• Supplemental perks

• Brand differentiation

What do symbols and cues help with?

• Making intangible products more tangible

• Increasing product cost

• Differentiating core utility

• Providing fundamental benefits

What is a common characteristic of shopping products?

• Frequently purchased

• Considerable effort in planning

• Solving sudden problems

• Minimal purchasing effort