Vocabulary Quiz on Marketing

To ______________ sales = To increase sales

• boast

• best

• boost

We're trying to ______________ ( = attract) new clients from Asia.

• pull out

• pull in

• pull on

The written part of an advertisement is what's known as "marketing ______________".

• structure

• copy

• letters

We had to cut our marketing budget in ______________ to recessionary concerns. ( = because of recessionary concerns)

• response

• review

• retraction

How's the new campaign going? Well, the ______________ is pretty encouraging. Sales have increased by 5% in the first month.

• sight

• viewpoint

• outlook

His top-notch marketing skills helped ______________ the way to ( = lead to/ ensure) this brand's success.

• pave

• pay

• pale

We have to be a little more aggressive in our marketing ______________. ( = We have to spend more money on marketing)

• spend

• costs

• price-breakdown

A ______________ refers to the elimination of competing businesses or products in a particular field.

• shake-up

• shakeout

• shackle

We have to engage in marketing activities that are closer to the ______________. ( = where people buy the product/s)

• point of transaction

• point of transfer

• transaction zone

Due to a series of failed initiatives, we seem to have lost our competitive ______________.

• border

• edge

• know-how