Quiz on M-Commerce and Wholesaling

Which of the following is true in relation to m-commerce?

• It involves customers buying products by visiting a physical store

• Is the least direct channel of distribution

• It uses hand-held devices to buy and sell products over the internet

• Consumers always have less choice than buying in a physical store

Which of the following best describes the term wholesaler? A business that:

• Buys in bulk from manufacturers, breaks the bulk, and sells to retailers

• Sells products to customers over the telephone

• Buys products from manufacturers/wholesalers and sells to customers

• Solely sells its products online

Which of the following is an example of direct selling?

• Wholesaler

• E-tailer

• Retailer

• Agent

Which of the following is true in relation to a manufacturer distributing products through a wholesaler?

• Products can be sold directly to the end user

• Control is kept by the manufacturer

• Selling to a few wholesalers reduces transport costs for manufacturers

• More profit is made as products are sold directly to the consumer

A takeaway business that offers free local delivery within a 5 mile radius of its store is an example of putting an emphasis upon which element of the marketing mix?

• Price

• Product

• Promotion

• Place

Warburtons, the baker, sells bread directly to supermarkets, such as Tesco. The supermarkets then sell this bread to the end user. Which channel of distribution is being used to sell the product?

• Telesales

• Wholesaler

• Retailer

• Producer

Which of the following is a drawback to a clothing business of using e-commerce?

• Greater competition when operating online

• The amount of goods returned is likely to be low

• Higher business costs, as less need for expensive retail premises

• Wider market to target potential customers

Which of the following would form part of an integrated marketing mix for a luxury sports car manufacturer?

• A Direct channel of distribution and low price

• B High quality product and high price

• C Low price and heavy promotion

• D High price and use of sales promotion

Which of the following statements is true in relation to the marketing mix?

• A Place is consistently seen as the most important element

• B Price is unimportant when operating in a competitive market

• C The mix is likely to change over time

• D Promotion is always used to reinforce quality

A business selling goods and services via telesales contacts potential customers via:

• A A website

• B The internet

• C A computer

• D A telephone