Use It!

The Internet creates/enhances form utility by

• offering online shopping

• providing mp3s as an alternative to CDs.

• providing customers with product information.

• allowing goods to be found and purchased quickly.

When Jacqueline doesn’t feel like going to the store to buy her textbooks, she orders them online. Which type of utility does this illustrate?

• Form/Task

• Time

• Place

• Possession

If a customer can’t afford a product, a business should

• suggest that the customer visit another store.

• focus on customers who can afford it.

• encourage the customer to buy something else.

• do whatever it takes to help the customer afford it.

Marcus wants to buy a laptop, but he can’t afford one right away. So, an electronics store holds it for him until he’s able to pay the outstanding balance. This payment process is known as

• layaway.

• a business discount.

• credit.

• a loan.

With place utility, when do businesses move the product to the right place?

• At the end of every process

• At every point in the process

• Whenever they can

• When delivery costs are low

It’s important for businesses to provide products when

• customers need them.

• it's convenient for the business.

• marketers need them.

• it's convenient to retailers.

For a consumer to be satisfied, the four types of utility must be

• promoted.

• profitable.

• produced.

• present.

Marketers are in charge of

• manufacturing new products.

• studying and analyzing customer satisfaction.

• maintaining adequate stock levels throughout the year.

• making sure that the finished product gets where it needs to be.

What role does utility play in the implementation of the marketing concept?

• A delivery process

• A payment method

• A cost-saving tool

• A satisfaction gauge

The marketing concept is all about the

• marketer.

• wholesaler.

• customer.

• retailer.