Business and Sales Quiz

Which of the following is a key persuasive element in a sales pitch?

• Consistency

• Reciprocity

• Scarcity

• All of the above

People that have expressed interest in a business but haven’t purchased yet are known as

• Prospects (also known as leads)

• Customers

• Entrepreneurs

• Employees

Which of the following is a true statement about social media use in business?

• You should only use platforms that your customer base is on

• Vanity metrics should not be allowed to be a distraction

• The goal should be to gain new customers and make repeat sales

• All of the above

What is the reality of business?

• It’s a lot of hard work and slow progress that accumulates over time into big wins

• Entrepreneurs should chase big wins

• Big wins add up to small wins

• Cold traffic has higher conversion rates

The art of being brief in your sales pitch is known as

• Consistency

• Reciprocity

• Brevity

• Authority

Which of the following is a way entrepreneurs can follow up with prospects (leads)?

• Share an interesting use for the product/service being sold

• Find seasonal uses for the product/service

• Give special discounts or offers

• All of the above

Communication with your customers that has a consistent path, eliminating confusion in your wording, connecting with the website reader through text, describing outcomes, and knowing your customer’s pain points are all examples of good...

• Copywriting

• Website hosts

• Feature sections

• Headlines

Which of the following is not a best practice when creating a website?

• Make the site clear and easy to understand

• Only one call to action on the homepage above the fold

• Limit text

• Have a contact and an about page

What is the most important process to create as you launch a business?

• A consistent way in which customers order from you

• Streamlined procedures to hire employees

• Website that features only one call to action

• Business cards that feature an image of your product or service

The about page of a website is an important tool that allows business owners the opportunity to...

• Describes the product or service

• Lists all the ways a customer can contact you

• Share the story of how the business started and their goals and vision for the company

• Pay for their purchase