Marketing Concepts Quiz

Marketing Concepts Quiz

12th Grade

14 Qs

quiz-placeholder

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Marketing Concepts Quiz

Marketing Concepts Quiz

Assessment

Quiz

Others

12th Grade

Practice Problem

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Created by

Paula Mendoza

Used 1+ times

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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an important function of marketing?

To reduce costs

To manage customer complaints

To drive growth in sales and revenue

To create new products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can good marketing help to induce?

Market saturation

Customer loyalty

Trial and promote word of mouth

Higher prices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In mature markets, what is often more productive than fighting over market share?

Expanding the market size

Reducing prices

Increasing advertising

Launching new products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the best opportunities for growth according to the text?

Expanding into new territories

Diversifying product lines

Growing the core

Acquiring competitors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does growing the core strengthen?

Market share

Brand’s credentials

Product variety

Customer complaints

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of perfect competition?

Few sellers

High control over prices

Many consumers buying standardized products

Differentiated products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In monopolistic competition, products are differentiated by what?

Price only

Quality, style, and brand name

Availability

Market share

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