
Product Life Cycle and Marketing Concepts Quiz

Quiz
•
Others
•
12th Grade
•
Hard
Paula Mendoza
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage of the Product Life Cycle (PLC)?
Maturity
Decline
Growth
Introduction
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During which stage of the PLC do profits typically improve substantially?
Decline
Growth
Introduction
Maturity
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What happens to sales during the Maturity stage of the PLC?
Sales remain constant
Sales begin to decline
Sales stabilize
Sales increase rapidly
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the Decline stage of the PLC, what trend is observed in profits?
Profits decline
Profits fluctuate
Profits stabilize
Profits increase
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the Core Benefit in the Five Product Levels (FPL) model represent?
The fundamental need or want satisfied by the product
The future potential of the product
The additional features that exceed customer expectations
The basic features of the product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which level of the FPL model includes the necessary features for a product to function?
Augmented Product
Basic Product
Core Benefit
Expected Product
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Expected Product in the FPL model?
The fundamental need satisfied by the product
The future transformations of the product
The set of attributes customers expect
The additional features that exceed expectations
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