Week 4 1802 Exploring Secondary Data Analysis

What types of non-text materials are included in documentary secondary data?

• Only voice recordings

• Only TV recordings

• Voice and video recordings, pictures, drawings, films, television programmes, DVDs, and web pages

• Only pictures and drawings

What does quantitative analysis involve?

• Collecting and analysing non-numerical data

• Collecting and analysing numerical data

• Only analysing text data

• Only analysing video data

What is the purpose of triangulation in research?

• To use a single source of data

• To avoid bias and increase the validity of research

• To focus only on qualitative data

• To focus only on quantitative data

Which of the following is a concern when using web-based materials such as blogs in research?

• The cost of accessing the materials

• Lack of reliability and validity of the information

• The speed of internet connection

• The aesthetic design of the blog

What does qualitative analysis involve?

• Collecting and analysing numerical data

• Collecting and analysing non-numerical data

• Only analysing statistical data

• Only analysing numerical data

Which of the following is NOT a type of documentary secondary data?

• Films

• Television programmes

• Surveys

• Web pages

What is the main advantage of using multiple secondary data sources in research?

• It reduces the amount of data to analyse

• It increases the complexity of the research

• It helps to triangulate findings and increase validity

• It simplifies the research process

Which of the following best describes secondary research methods?

• They only involve primary data collection

• They involve both quantitative and qualitative data analysis

• They focus solely on experimental data

• They exclude web-based materials