Building Relationship with Customers Quiz

What is the term for the advantages a company has over its competitors?

• Brand image

• Competitive advantage

• Customer retention

• Referral

Which term refers to the loss of customers over time?

• Customer loyalty

• Customer churn

• Brand reputation

• Customer insights

What is meant by 'customer insights'?

• Understanding customer preferences

• Increasing revenue

• Handling complaints

• Creating a unique bond

Which term describes the ongoing process of making improvements?

• To grow

• To optimise

• To enhance

• Continuous improvements

What does 'to retain' mean in a customer context?

• To handle complaints

• To acquire new customers

• To keep customers

• To attract customers

Which term refers to the overall perception of a brand in the market?

• Brand image

• Customer preferences

• Saturated market

• Cost-effective

What is 'word-of-mouth'?

• Advertising through social media

• Brand loyalty programs

• Recommendations from customers

• Direct marketing

What does 'to handle complaints' involve?

• Resolving customer issues

• Ignoring customer feedback

• Increasing customer churn

• Enhancing brand image

Which term describes the unique connection a company creates with its customers?

• To grow

• To improve

• To create a unique bond

• To stand out

What is the meaning of 'saturated market'?

• A market with low customer loyalty

• A market with high competition

• A market with high customer churn

• A market with no competitors