Analyzing Product Strategy

Match the terms.

• why people continue to buy the product

• customer loyalty

• who often buys the product

• target market

• advertising method

• SWOT

• unique points

• competitive positioning

• strength, weakness analysis

• marketing strategy

Who is NOT Tesla's target market?

• Care about the environment

• Like technology

• Have a high income

• Young women

• Middle aged men

Sort: Tesla SWOT

Groups:

(a) Strength

,

(b) Weakness

,

(c) Opportunity

,

(d) Threat

• Great battery technology

• High production costs
• Strong customer loyalty

• Self-driving car tech improving

• Competition from other brands

• More people buying electric cars now

• Brand is innovative, luxury

What factor supports customer loyalty to Tesla?

• Teslas can be resold easily

• Tesla are affordable

• Teslas use innovative technology and design

• Teslas available in many colors

What marketing strategy does Tesla use to attract customers?

• Teslas are status symbols

• Teslas are family cars

• Teslas use gas

• Teslas are traditional

Who is NOT Netflix's target market?

• Young adults who watch streamed videos

• Families who want kid-friendly shows

• People who like to binge-watch shows

• Seniors who use traditional televisions

• People who watch many different types of shows

Sort: Netflix SWOT

Groups:

(a) Strength

,

(b) Weakness

,

(c) Opportunity

,

(d) Threat

• Expensive to film original content

• Original content

• Subscribers from many countries

• Competition from Disney and Amazon

• No live sports shows

• Could offer more types of content

Why is Netflix's original content important for their competitive positioning?

• Original content is only popular with some viewers.

• Original content is expensive to make.

• Original content offers unique shows and builds brand loyalty.

• Original content is usually for American markets.

What factor can hurt customer loyalty to Netflix?

• High subscription fees

• Personalized recommendations

• Movies offered in many languages

• Easy-to-use website

• Original content

Who is NOT Nintendo's target market?

• Children and young adults

• People from Japan and many countries

• People who want fun, easy-to-play games

• People who want fast, powerful games

• Families playing together