Media and Consumption

The __________ root of the word advertising is “advertere” which means “to pay attention to”

• Greek

• Latin

• Italian

• French

Advertising agencies tend to concentrate on people, roughly speaking, from ages _______________ assuming they are the ones who buy most of the products and services advertised.

• 19 to 50

• 18 to 49

• 20 to 55

• 16 to 49

Which Taste Culture pays more attention to abstract social and philosophical questions and subjects societal assumptions to critique?

• High culture

• Upper-middle culture

• lower-middle culture

• quasi-folk culture

According to Herbert Gans, people in the lower-status professions, such as accountancy and public-school teaching, and all except the lowest-level white collar jobs, belong to which taste culture?

• UPPER-MIDDLE CULTURE

• LOWER-MIDDLE CULTURE

• LOW-CULTURE

• QUASI-FOLK LOW CULTURE

Name the Taste Culture - people who preferred entertainment that dealt with traditional working-class values and also enjoyed by blue collar workers and the rural poor and includes comics, old westerns and soap operas.

• Upper-Middle culture

• Lower-middle culture

• Quasi-Folk Culture

• Low culture

Name the Taste Culture

• Low culture

• Lower-middle culture

• Quasi-Folk culture

• High culture

Which Niche factor includes values, interests and attitudes?

• Price

• Demographic

• Product Quality

• Psychographics

Which of the following is not an advantage of Niche market?

• Targeted Marketing

• Client Loyalty

• Expertise

• Reliance on trends

Transformation of tradition & custom is made possible by the form of imitation known as _______________.

• Fad

• Fashion

• Drama

• Play

"A distinct cultural group that exists within a layer, complex society as an identifiable segment in terms of its beliefs customs and values".

• Niche

• Subculture

• Popular Culture

• Culture