Magazine Anatomy

The lines used to organize a layout during the design process. These are later removed.

• frame

• border

• grid

• margin

The title of the article or story. Usually placed in a large and bold font for easy readability.

• Headline

• Masthead

• Slug

• Title

Any photographs, drawings, illustrations, graphics, etc. used in a design.

• Graphics

• Art

• Pics

• Snap

Text that follows the headline, usually giving more information about an article. May not be included in all articles.

• Follower

• Lead-in

• Description

• Deck

Tells who wrote the article. It may appear at the beginning or the end of the article, depending upon the magazine.

• Caption

• Byline

• Folio

• Registration

A small story or piece of information that relates to the main text. Often placed in its own colored box to separate it from the main text.

• Sidebar

• Puff piece

• Sidestory

• Info bar

A key phrase, quotation, or excerpt that has been pulled from an article to highlight an important point and/or draw readers in.

Used as a graphic element, and is often displayed in a different font, style, or color than the article text.

• Pull text

• Pull piece

• Key pull

• Pull quote

Informative design elements used to break up large chunks of text, tell the reader what is coming, and fill space. Often uses a different font and color than the article text.

• Subhead

• Text breaker

• Paragraph header

• Small headline

Space between columns of text.

• Trim

• Margin

• Alley

• Gutter

Space between text columns and the interior binding.

• Gutter

• Margin

• Trim

• Alley