DENIM

Levi Strauss originally sold denim to miners.

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• Levi Strauss invented blue jeans in 1873.

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• Most jeans are now produced in the USA.

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Levi Strauss's decision to use blue denim was influenced by fashion trends of the time.

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• Levi Strauss faced competition from other brands immediately after he created jeans.

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Some jeans made in San Francisco are more expensive than Levi's

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• All world leaders accepted jeans as appropriate attire at the G7 summit in 1997.

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• The majority of jeans sold today are made using traditional methods.

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• Jeans were popular among various groups, including cowboys and working men.

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• The first jeans were made from a heavy textile called canvas.

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