Information Systems for Marketing and Sales

What does the Marketing Research Subsystem gather data on?

• Consumers

• Markets

• Competitors

• All of the above

What is the first step in the Marketing Research Process?

• Develop the research plan

• Collect the information

• Define the problem and research objectives

• Analyze the information

What do marketing managers need to determine in the Promotion and Advertising Subsystem?

• The optimal ways to distribute their products and services

• The best advertising channels

• The target audience

• The pricing strategy

What does the Pricing Subsystem help managers with?

• Decisions on pricing of products/services

• Sales forecasting

• Customer segmentation

• Market analysis

What is the primary process associated with the Internal Reports Subsystem?

• Order-to-cash cycle

• Sales analysis

• Inventory management

• Customer relationship management

What type of data does the Internal Reports Subsystem record?

• Sales data

• Inventory levels

• Orders

• All of the above

What is the purpose of the Sales and Distribution Information Systems (SDIS)?

• To support sales and distribution functions

• To manage customer relationships

• To analyze market trends

• To forecast sales

What is one of the responsibilities of the sales function?

• Contacting customers

• Managing inventory

• Conducting market research

• Developing advertising strategies

What important master data is required for the information system?

• Customer Master

• Material Master

• Condition Master

• Route Master

What does the Sales Forecasting Subsystem depend on?

• Planned marketing mix and outstanding orders

• Historical sales data

• Customer feedback

• Market trends