MOPs 101

Draw a Hershey bar in a Halloween costume.

Marketing Operations is responsible for managing...

• DMEs- Digital Media Emails

• DMEs- Dollars for Marketing Experiences

• DME's- Direct Marketing Expenditures

• DMEs- Development Marketing Enhancements

How many Hershey's Kisses are produced daily in PA?

• 45 Million

• 70 Million

• 90 Million

• 65 Million

Marketing Operations Partners with the following teams to manage DME's...

• Budget Owners, Commercial Finance, Controller Teams

• Budget Owners, Chief Financial Officer, and VP of Marketing

• Commercial Finance, Digital Finance, and Financial Advisors

• Controller Teams, Budget Owners, and Accountants

In one word, what does The Hershey Company mean to you?

Marketing Operations is responsible for providing...

• Commercialization Production Support (CPS)

• Recipe Development Support (RDS)

• Product Development Support (PDS)

• Merchandising Ideation Support (MIS)

When was the Reese's Peanut Butter Cup introduced?

• September 20, 1915

• November 15, 1928

• September 20, 1927

• November 15, 1920

Marketing Operations Partners with the following teams to provide Product Development Support...

• BCO's PM's

• Supply Planners and OBD's

• Engineers and Finance

• PCS's and SRGM

• All of the Above

What year did The Hershey Company acquire Twizzlers Twist into the family?

Marketing Operations provide graphics support for....

• Primary Packaging Only

• Merchandising Units Only

• Primary Packaging and Merchandising Units

• Primary Packaging, Merchandising Units, and Billboards