IGCSE | 0417 | Audiences - PG 219

What factors should be considered when giving a presentation to an audience?

• The age of the target group

• The experiences of the audience

• The expectation of the audience

• Knowledge of the audience

How can you find out about the characteristics of your audience?

• Interviewing a cross section of the target group

• Giving out questionnaires or online surveys

• Analyzing data to spot trends

• Asking the audience directly

What are key factors when writing presentations for different audiences?

• The language used

• The need for multimedia

• The length of the presentation

• The need for audience participation

What should be considered regarding audience characteristics when developing a new ICT solution?

• Age range

• Income levels

• Interests

• Disabilities or impairments

What are the needs of young children when using a new website?

• Bright, cheerful colours

• Animation and sound

• More pictures than text

• Large font and simple short words

When giving a presentation to a large audience, the person giving the presentation has to consider a number of key factors: the language that is used, what multimedia could be used, how long should the presentation last, if the presentation should be interactive, what would be suitable examples to use in the presentation. Describe two aspects of each key factor that need to be considered by the presenter.

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A company has decided to develop a new online game which helps students revise their A Level Chemistry. Describe what factors the company needs to consider when deciding who the audience will be for their new online game. Give examples to illustrate your answer.

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Tick (✓) which of the following are used to help maintain copyright and reduce piracy of software.

• Use of holographic images

• Make the software cheaper to develop

• Use of a product key

• Click on a check box agreeing to licence agreement

• Use of ethics in software

Explain each of the following terms: software piracy, product key, copyright infringement.

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An airport in southern Cyprus is designing a new information system. A number of automated information kiosks will be distributed throughout the airport. Customers can be any age from 18 upwards. It is also expected that Greek and English language will be used by all customers. The kiosks must also be user-friendly to people with a range of disabilities. Describe the various audience characteristics that need to be considered when developing the new kiosk.

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