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MCOM midterm

Authored by Jonathan Totten

Journalism

University

21 Questions

Used 2+ times

MCOM midterm
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

public relations

Public relations only involves social media management.

Public relations refers to the total communication strategy conducted a person, a government, or an organization attempting to reach and persuade an audience to adopt a point of view

Public relations is the same as marketing.
Public relations is solely about advertising.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

who was Buffalo Bill Cody's pr specialist?

William Cody
Mark Twain
P.T. Barnum
John Burke

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Edward Bernays

Edward Bernays was a famous painter.
Edward Bernays is known as the father of public relations.
Edward Bernays invented the telephone.
Edward Bernays was a leading scientist in genetics.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

astroturf lobbying

Astroturf lobbying involves direct government lobbying without public involvement.
Astroturf lobbying is a form of deceptive advocacy that mimics grassroots movements.
Astroturf lobbying is a legitimate form of public advocacy.
Astroturf lobbying is a method used exclusively by non-profit organizations.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

the first magazine created by a famous british author

The Monthly Magazine
The Literary Review
The British Journal
The Author's Digest

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

who is sarah josepha hale?

A fictional character in a novel.

Sarah Josepha Hale was an American writer and editor who created the Ladie's magazine, the first full magazine directed exclusively to a female audience.

A famous painter from the 18th century.
An American politician known for his speeches.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

muckracker

A government official responsible for public relations.
A journalist who writes about sports.
A journalist who exposes corruption and social injustices.
A type of environmental activist.

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