MCOM midterm

public relations

• Public relations only involves social media management.
• Public relations refers to the total communication strategy conducted a person, a government, or an organization attempting to reach and persuade an audience to adopt a point of view

• Public relations is the same as marketing.
• Public relations is solely about advertising.

who was Buffalo Bill Cody's pr specialist?

• William Cody
• Mark Twain
• P.T. Barnum
• John Burke

Edward Bernays

• Edward Bernays was a famous painter.
• Edward Bernays is known as the father of public relations.
• Edward Bernays invented the telephone.
• Edward Bernays was a leading scientist in genetics.

astroturf lobbying

• Astroturf lobbying involves direct government lobbying without public involvement.
• Astroturf lobbying is a form of deceptive advocacy that mimics grassroots movements.
• Astroturf lobbying is a legitimate form of public advocacy.
• Astroturf lobbying is a method used exclusively by non-profit organizations.

the first magazine created by a famous british author

• The Monthly Magazine
• The Literary Review
• The British Journal
• The Author's Digest

who is sarah josepha hale?

• A fictional character in a novel.
• Sarah Josepha Hale was an American writer and editor who created the Ladie's magazine, the first full magazine directed exclusively to a female audience.

• A famous painter from the 18th century.
• An American politician known for his speeches.

muckracker

• A government official responsible for public relations.
• A journalist who writes about sports.
• A journalist who exposes corruption and social injustices.
• A type of environmental activist.

which president coined the term muckraker

• William Howard Taft
• Franklin D. Roosevelt
• Harry S. Truman
• Theodore Roosevelt

what were the first advertising agencies and who did they serve

• Volney B. Palmer and N.W. Ayer & Son were among the first advertising agencies. They worked primarily for advertisers and product companies.

• Ogilvy & Mather
• Leo Burnett
• J. Walter Thompson

patent medicines and their impact on advertising

• Patent medicines had no impact on consumer behavior.
• Patent medicines were always safe and effective.
• Advertising for patent medicines was heavily regulated from the start.
• Patent medicines led to unregulated advertising practices, prompting the need for stricter regulations.