Segmentación de Mercados
Authored by José Antonio
Financial Education
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La segmentación de mercados implica dividir a los consumidores en grupos con necesidades similares.
Verdadero
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2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La segmentación de mercados se basa únicamente en el género de los consumidores.
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3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Una estrategia indiferenciada ofrece el mismo producto a diferentes grupos de consumidores.
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4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La estrategia concentrada se enfoca en múltiples segmentos de consumidores al mismo tiempo.
Verdadero
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5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La estrategia diferenciada permite a las empresas ajustar sus productos a las necesidades específicas de cada grupo.
Verdadero
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6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La principal ventaja de la estrategia indiferenciada es que permite altos costos de producción.
Verdadero
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7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Rolex utiliza una estrategia concentrada enfocándose en consumidores de alto poder adquisitivo.
Verdadero
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