Understanding Newsletters

What is a Newsletter?

• A shortened form of newspaper and informational letter

• A type of magazine

• A digital communication tool

• A social media post

Why make a newsletter?

• To assure regular exposure for your organization's name

• To create a social media presence

• To reduce costs

• To increase sales

What is the main purpose of the external newsletter?

• To help establish your image and build credibility

• To communicate with employees

• To provide internal updates

• To celebrate achievements

What should you consider when organizing your thoughts for a newsletter?

• The format for organizing your writing

• The color scheme of the newsletter

• The number of pages

• The font style

What is the purpose of the nameplate in a newsletter?

• To identify the publication

• To list the articles

• To provide the author's name

• To display the publication date

What is a pull-quote?

• A small selection of text pulled out and quoted

• A type of advertisement

• A section for reader feedback

• A summary of the newsletter

What should you do to ensure timely delivery of your newsletter?

• Respect deadlines

• Use colorful graphics

• Include more articles

• Reduce the number of pages

What is the body of the newsletter?

• The bulk of the text excluding headlines

• The title of the newsletter

• The list of contributors

• The table of contents

What is the purpose of the masthead in a newsletter?

• To list the name of the publisher and other data

• To provide the main article

• To display advertisements

• To summarize the newsletter

What should you do if you receive feedback about your writing?

• Value feedback and adjust accordingly

• Ignore it and continue as usual

• Only consider positive feedback

• Ask for more feedback