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Digital Marketing Quiz

Authored by Burak Öçlü

Business

University

Used 1+ times

Digital Marketing Quiz
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23 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Digital marketing combines each of the following except:

e-commerce.

mobile marketing.

internet marketing.

indirect response marketing.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Digital marketing combines the components of e-commerce, internet marketing, and mobile marketing.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Digital and mobile marketing programs affect each of the following, except:

shopping locations

delivery methods

consumer-to-consumer (C-2-C) marketing

economic conditions

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Ebay, Advert, and Craigslist facilitate:

retail deliveries

wholesaler activities

consumer-to-consumer (C2C) transactions

producer supply chains

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Digital and mobile marketing enable consumer-to-consumer transactions as well as changing shopping locations and delivery methods.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Digital and mobile marketing have altered shopping patterns and other activities for physical products but have not had an impact on service industries.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When goods and services are sold on the internet, the approach to marketing is:

retail by email.

viral marketing.

e-commerce.

interactive marketing.

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