Digital Marketing Quiz

Digital marketing combines each of the following except:

• e-commerce.

• mobile marketing.

• internet marketing.

• indirect response marketing.

Digital marketing combines the components of e-commerce, internet marketing, and mobile marketing.

• TRUE

• FALSE

Digital and mobile marketing programs affect each of the following, except:

• shopping locations

• delivery methods

• consumer-to-consumer (C-2-C) marketing

• economic conditions

Ebay, Advert, and Craigslist facilitate:

• retail deliveries

• wholesaler activities

• consumer-to-consumer (C2C) transactions

• producer supply chains

Digital and mobile marketing enable consumer-to-consumer transactions as well as changing shopping locations and delivery methods.

• TRUE

• FALSE

Digital and mobile marketing have altered shopping patterns and other activities for physical products but have not had an impact on service industries.

• TRUE

• FALSE

When goods and services are sold on the internet, the approach to marketing is:

• retail by email.

• viral marketing.

• e-commerce.

• interactive marketing.

E-commerce is:

• retailing by email.

• viral marketing.

• selling goods and services on the internet.

• interactive marketing.

The short line of the meta-copy that is vital for search engines is called the:

• search engine results page.

• title tag.

• shopping track.

• web marker.

The title tag should do all of the following except:

• present the meta-copy used for search engines.

• outline the contents of the page.

• include the name of the business.

• contain descriptive words.