Marketing Test

What a business offers customers to satisfy their needs and wants

• Good

• Product

• Service

• B2B

Something Tangible that a customer can purchase is

• Good

• Service

• Product

• B2C

Services differ from goods in that they...

• Are tangible

• Are a product

• A customer

• Aren't a tangible product

Products that are created/marketed to final consumers are called

• B2C

• Product

• Final Good

• Final Product

Products used by a business to manufacture goods and services are known as what?

• Equipment

• Supplies

• Raw Materials

• Component Parts

What are the types of business products?

• Equipment

• Raw Materials

• Component Parts

• Processed Materials

• supplies/Business Services

Which is an example of an unsought product?

• Generator

• Product

• Life Insurance

• Service

Low-Cost consumer products with a widespread distribution that customers buy frequently with little buying effort are called...

• Shopping

• Specialty

• Convenience

• Unsought

A brand that is owned and created by a manufacturer and is usually sold by numerous competing retailers

• Generic Brand

• National Brand

• Private Label Brand

A brand that is created and sold exclusively by a retailer or wholesaler is called a...

• Private-Label Brand

• National Brand

• Generic Brand