Understanding Marketing Research Essentials
Quiz
•
Business
•
11th Grade
•
Practice Problem
•
Medium
Christian Obe
Used 3+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of researching information to identify the needs and wants of customers in a marketing campaign?
To increase production costs
To identify target markets
To reduce employee numbers
To create a new product line
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to identify the size, structure, and trends in the market?
To determine the best location for a new office
To understand market dynamics and potential growth
To decide on employee uniforms
To set the price of a product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does identifying competition benefit a marketing campaign?
It helps in setting unrealistic goals
It allows for better differentiation and positioning
It leads to increased production costs
It reduces the need for market research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a target market?
A group of people who are not interested in the product
A specific group of consumers a company aims to capture
A random selection of individuals
A list of competitors
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a trend that might be identified in market research?
The colour of the office walls
Increasing demand for eco-friendly products
The number of employees in a company
The type of coffee served in the office
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the significance of understanding the structure of a market?
To know the number of floors in a building
To understand the distribution channels and key players
To decide on the office layout
To determine the colour scheme of advertisements
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can identifying customer needs and wants improve a marketing campaign?
By increasing the number of advertisements
By tailoring products and messages to better meet customer expectations
By reducing the quality of products
By ignoring customer feedback
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