470 - The Hunger Games: Catching Fire Presentation

Fill in the blank: Fan videos on CapitolTV were shared through ______.

• Instagram

• YouTube

• Twitter

• Facebook

Which fashion item is Effie Trinket known for wearing in the Capitol Portrait?

• A golden horse-shoe platform

• A silver tiara

• A red scarf

• A black hat

Identify the website associated with 'The Hunger Games' promotional content.

• www.TheHungerGamesExplorer.com

• www.CapitolCouture.com

• www.PanemToday.com

• www.Mockingjay.net

Fill in the blank: Effie Trinket enchants in an exploding silhouette of chiffon and _______ blooms.

• organza

• silk

• velvet

• satin

Fill in the blank: The Capitol Couture is a Capitol-sanctioned source for _______ and culture.

• fashion

• technology

• sports

• education

Fill in the blank: User-generated content encourages customers to share their stories. Example: ________.

• A) Branded hashtags

• B) Core message

• C) Visual content

• D) Data analytics

Which transmedia campaign element encourages fans to share with friends and collect new fans?

• Persistent

• Pervasive

• Participatory

• Personalized

What type of partnerships were used in the Catching Fire campaign?

• Digital

• Branded

• Informal

• Secret

What was the main goal of Nike's 'Choose Go' campaign?

• To promote a new shoe line

• To inspire people to stay active

• To launch a new app

• To sell more products.