A241: BJTHK 3123 QUIZ 1 (GROUP A)

What is the primary focus of the Resource-Based View (RBV) in strategic management?

• Customer satisfaction

• Competitor analysis

• External market conditions

• Internal resources of the firm

Which of the following is NOT a basic function of management?

• Marketing

• Organizing

• Planning

• Controlling

What does an Internal Factor Evaluation (IFE) Matrix help to determine?

• Competitor strategies

• External market opportunities

• Internal strengths and weaknesses

• Customer preferences

Which of the following is a characteristic of valuable resources according to the RBV?

• Commonly available

• Easily substitutable

• Rare

• Low cost

Which of the following is a key internal force that helps build competitive advantages?

• Market trends

• Regulatory changes

• Distinctive competencies

• Customer feedback

What does cost/benefit analysis involve?

• Comparing total costs with total benefits

• Estimating market share

• Analyzing competitor pricing

• Evaluating employee performance

Which of the following is a function of marketing?

• Production planning

• Financial ratio analysis

• Human resource management

• Customer analysis

What is the main goal of value chain analysis (VCA)?

• To identify customer needs

• To analyze competitor strategies

• To determine costs associated with activities

• To improve employee morale

All of the following are guidelines for effective strategic planning EXCEPT

• it should be simple and nonroutine.
• it should be a learning process for top management.
• it should be a people process more than a paper process.
• it should not disregard qualitative information.

The ________ decision determines the best capital structure for the firm.

• investment
• dividend
• financing
• restructuring