Research Methods in Business Marketing

What is primary research?

• Research that uses existing data

• Research that involves collecting new data directly from sources

• Research that is conducted by government agencies

• Research that is published in industry reports

Which of the following is an example of primary research?

• Published reports

• Government data

• Surveys

• Back data

Which method of primary research involves a group discussion to gather opinions?

• Observation

• Focus groups

• Interviews

• Surveys

What type of research uses data that has already been collected and published?

• Primary research

• Secondary research

• Qualitative research

• Quantitative research

Which of the following is NOT a method of primary research?

• Interviews

• Observation

• Consumer reviews

• Surveys

Which of the following is a source of secondary research?

• Focus groups

• Industry reports

• Interviews

• Observation

What is the main advantage of using primary research?

• It is less expensive than secondary research

• It provides specific data tailored to the researcher's needs

• It is quicker to obtain than secondary research

• It is always more reliable than secondary research

Which of the following is an example of secondary research?

• Conducting a survey

• Analysing government data

• Holding a focus group

• Conducting an interview

What is a common disadvantage of secondary research?

• It is time-consuming to collect

• It may not be specific to the researcher's needs

• It is always more expensive than primary research

• It requires a large sample size

Which primary research method involves watching subjects in their natural environment?

• Surveys

• Interviews

• Observation

• Focus groups