BASIC DIGITAL MEDIA ANALYTICS
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•18 Qs
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BASIC DIGITAL MEDIA ANALYTICS
Quiz
•
Computers
•
University
•
Practice Problem
•
Hard
Noratikah Nordin
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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the CORRECT definition of SOCIAL MEDIA?
A web-based and mobile-based Internet applications that allow the creation, access and exchange of user-generated content
An online digital service or website that enables users to create, share, and interact with content and connect with other users
Any type of data that can be gathered through social media
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Software applications designed to run on mobile devices such as tablets computers, smartwatches, and smartphones is a MOBILE APPLICATIONS.
TRUE
FALSE
MAYBE
3.
MULTIPLE SELECT QUESTION
30 sec • 2 pts
Characteristics of Mobile Apps
Easy to use
Portable
Personalized
Location awareness
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
What is the CORRECT definition of WEBSITE?
A global system of interconnected computer networks that use the standard Internet protocol suite
Collection of web pages and related content that is identified by a common domain name and published on at least one web server
World Wide Web, is a system of interconnected hypertext documents accessed via the Internet
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Types of Social Media Analytics
Descriptive Analytics, Exploratory Analytics, Prescriptive Analytics
Descriptive Analytics, Predictive Analytics, Decision Analytics
Media Analytics, Predictive Analytics, Prescriptive Analytics
Descriptive Analytics, Predictive Analytics, Prescriptive Analytics
6.
MULTIPLE SELECT QUESTION
30 sec • 2 pts
Activity-based Traffic Metrics is one of the types of web metrics. What is the example of Activity-based Traffic Metrics?
Unique Visitors
Pageviews
Purchase Metrics
Time Spend on Page
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
Social Media Analytics Process
Identification > Extraction > Cleaning > Analyzing > Visualization > Interpretation
Identification > Analyzing > Cleaning > Extraction > Visualization > Interpretation
Identification > Cleaning > Extraction > Analyzing > Visualization > Interpretation
Identification > Extraction > Cleaning > Interpretation > Visualization > Analyzing
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