BASIC DIGITAL MEDIA ANALYTICS

What is the CORRECT definition of SOCIAL MEDIA?

• A web-based and mobile-based Internet applications that allow the creation, access and exchange of user-generated content

• An online digital service or website that enables users to create, share, and interact with content and connect with other users

• Any type of data that can be gathered through social media

Software applications designed to run on mobile devices such as tablets computers, smartwatches, and smartphones is a MOBILE APPLICATIONS.

• TRUE

• FALSE

• MAYBE

Characteristics of Mobile Apps

• Easy to use

• Portable

• Personalized

• Location awareness

What is the CORRECT definition of WEBSITE?

• A global system of interconnected computer networks that use the standard Internet protocol suite

• Collection of web pages and related content that is identified by a common domain name and published on at least one web server

• World Wide Web, is a system of interconnected hypertext documents accessed via the Internet

Types of Social Media Analytics

• Descriptive Analytics, Exploratory Analytics, Prescriptive Analytics

• Descriptive Analytics, Predictive Analytics, Decision Analytics

• Media Analytics, Predictive Analytics, Prescriptive Analytics

• Descriptive Analytics, Predictive Analytics, Prescriptive Analytics

Activity-based Traffic Metrics is one of the types of web metrics. What is the example of Activity-based Traffic Metrics?

• Unique Visitors

• Pageviews

• Purchase Metrics

• Time Spend on Page

Social Media Analytics Process

• Identification > Extraction > Cleaning > Analyzing > Visualization > Interpretation

• Identification > Analyzing > Cleaning > Extraction > Visualization > Interpretation

• Identification > Cleaning > Extraction > Analyzing > Visualization > Interpretation

• Identification > Extraction > Cleaning > Interpretation > Visualization > Analyzing

Infogram is one of the data visualization tools.

• TRUE

• MAYBE

• FALSE

What is the CHART TYPE of this image?

• Slope Chart

• Scatter Plot

• Word Cloud

• Pie Chart

Importance of Data Visualization Tools

• Enhanced Data Comprehension

• Informed Decision-Making

• Pattern Recognition and Trend Analysis

• Effective Communication and Storytelling