Graphic Design Fundamentals

What is the primary purpose of graphic design?

• To enhance website loading speed.

• To create animations and videos.

• To communicate ideas and messages visually.

• To write compelling marketing copy.

Define the term 'visual hierarchy' in design.

• Visual hierarchy is the alignment of text in a document.

• Visual hierarchy is the process of creating a design without any elements.

• Visual hierarchy is the arrangement of design elements to show their importance and guide the viewer's attention.

• Visual hierarchy refers to the color scheme used in a design.

What are the four basic principles of design?

• Color, Shape, Line, Space

• Symmetry, Texture, Rhythm, Scale

• Balance, Contrast, Emphasis, Unity

• Proportion, Movement, Pattern, Depth

Explain the difference between RGB and CMYK color modes.

• RGB is used for digital screens, while CMYK is used for printing.

• RGB is a color model based on ink mixing.

• RGB is used for both digital screens and printing.

• CMYK is primarily used for web design.

What is the significance of typography in graphic design?

• Typography has no impact on user experience.

• Typography is only important for print media.

• Typography is solely about font choice.

• Typography enhances communication and visual appeal in graphic design.

Describe the role of negative space in a design.

• Negative space is only used for decorative purposes.

• Negative space has no impact on design effectiveness.

• Negative space is irrelevant in modern design trends.

• Negative space plays a crucial role in creating balance, enhancing focus, and improving readability in design.

What software is commonly used for vector graphic design?

• Adobe Illustrator, CorelDRAW, Inkscape

• Microsoft Paint

• Photoshop

• GIMP

What is a mood board and how is it used in design?

• A mood board is a physical board used to display finished products.

• A mood board is a type of software used for graphic design.

• A mood board is a visual tool used in design to convey concepts and inspire creativity.

• A mood board is a written document outlining project timelines.

Explain the concept of branding in graphic design.

• Branding in graphic design is the process of creating a distinct visual identity for a brand to communicate its values and differentiate it from competitors.

• Branding is solely about choosing a color palette.

• Branding in graphic design focuses only on typography.

• Branding is the process of creating a logo without considering the brand's values.

What are the key elements of a successful logo design?

• Obsolescence

• Inconsistency

• Key elements of a successful logo design include simplicity, memorability, timelessness, versatility, and appropriateness.

• Complexity