Marketing Management Basic Concepts

What is the primary task of marketing management?

• To maximize production efficiency

• To simulate and attract demand for products

• To minimize costs in production

• To develop new technologies

Which marketing concept emphasizes the importance of understanding customer needs?

• Production Concept

• Selling Concept

• Product Concept

• Marketing Concept

What does the societal marketing concept focus on?

• Reducing production costs

• Aggressive selling techniques

• Meeting customer needs while enhancing societal well-being

• Maximizing profits at any cost

Which of the following is NOT a function of marketing?

• Manufacturing Functions

• Exchange Functions

• Research Functions

• Functions Facilitating Exchange

What is the main focus of conversional marketing?

• To enhance product quality

• To develop new products

• To reverse negative demand

• To maintain existing demand

Which utility is created by converting raw materials into final products?

• Place Utility

• Form Utility

• Person Utility

• Time Utility

What is a significant problem faced by marketing management in India?

• Overabundance of marketing strategies

• Excessive marketing research

• Lack of trained marketing personnel

• High consumer demand

Which concept suggests that consumers will favor products that are widely available and inexpensive?

• Product Concept

• Selling Concept

• Production Concept

• Marketing Concept

What is the primary responsibility of a marketing manager towards society?

• Providing employment

• Reducing product costs

• Consumer satisfaction

• Maximizing profits

Which of the following is a basic function of a marketing manager?

• Financial auditing

• Market research

• Product pricing

• Human resources management