Intellectual Property

Is any product of human intellect that is intangible but has value in

the marketplace

• Target Market

• Intellectual Property

• Establishing a Brand

• Trademark

The Four Key Forms of Intellectual Property

• Promotion

• Patents

• Trademarks

• Place

• Copyrights

What is increasingly becoming the most important asset for companies today?

• Physical assets

• ntellectual assets

• Customer satisfaction

• Office buildings

Why is it called "intellectual" property

• It is owned by intellectuals only

• It is produced by machines

• It is the product of human imagination, creativity, and inventiveness

• It has no value in the marketplace

Which of the following is NOT one of the four key forms of intellectual property?

• Patents

• Copyrights

• Trademarks

• Real Estate

What is a patent?

• A grant from the government that provides exclusive rights to an invention

• A type of copyright

• A form of trademark protection

• A license to use someone else's invention

Which form of intellectual property is designed to protect an inventor's exclusive rights to their invention?

• Trade Secrets

• Copyright

• Patent

• Trademark