Public Opinion Polling Basics Quiz

What is the primary method used by Pew Research Center to find out what the public knows, thinks, and wants?

• Social media analysis

• Focus groups

• Opinion polls

• In-depth interviews

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What is the main goal of a good public opinion poll?

• To predict election outcomes

• To give wealthier people a louder voice

• To provide entertainment

• To give everyone an equal voice about the issues of the day

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What technique is used to ensure that a poll sample is representative of the larger population?

• Convenience sampling

• Snowball sampling

• Random sampling

• Quota sampling

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What is one criticism sometimes leveled at polls?

• They are not scientific

• They are too difficult to conduct

• They are too expensive

• They may affect the very thing they are trying to measure

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What is the most common mode of interview for polls today?

• Mail surveys

• Telephone surveys

• Web surveys

• In-person interviews

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What is weighting in the context of polling?

• A method to increase sample size

• A technique to adjust the sample to better represent the population

• A method to select survey questions

• A way to reduce survey costs

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What is the primary focus of issue polling?

• Analyzing social media trends

• Measuring opinions and experiences

• Understanding consumer preferences

• Predicting election outcomes

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What is a unique challenge faced by election polls?

• Determining which people will actually vote

• Finding enough respondents

• Writing unbiased questions

• Conducting interviews in person

What is a benefit of online surveys compared to telephone surveys?

• They often provide higher quality answers

• They require more interviewers

• They are less flexible

• They are more expensive

What should you look for to assess the quality of a poll?

• The color of the survey form

• The length of the survey

• The number of questions asked

• The reputation of the polling organization

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