International Marketing Midterm Quiz 3

What is required for the export of controlled or prohibited goods?

• A distribution strategy

• A valid export declaration

• A sales forecast

• A marketing plan

What is a characteristic of direct exporting?

• It is the easiest method of exporting

• It requires less management time

• It involves intermediaries

• It allows for maximum profits

What does the channel structure strategy aim to achieve?

• Increase the number of intermediaries

• Minimize management involvement

• Maximize product characteristics

• Reach consumers at the lowest cost

Which of the following is NOT a factor in channel selection?

• Financial considerations

• Brand loyalty

• Product characteristics

• Market access

What is the purpose of the distribution scope strategy?

• To minimize costs while maintaining product image

• To increase the number of distribution channels

• To serve all customers through all outlets

• To establish exclusive rights for retailers

What does a multiple scope strategy involve?

• Limiting distribution to one market segment

• Using a single distribution channel

• Employing two or more different channels

• Focusing solely on direct sales

What is a key requirement for implementing a channel modification strategy?

• Focusing on direct distribution only

• Continuous evaluation of existing channels

• Increasing the number of intermediaries

• Reducing management involvement

What is the main goal of the channel control strategy?

• To reduce the number of distribution channels

• To eliminate all intermediaries

• To establish control and achieve common goals

• To increase competition among channel members

What does the conflict management strategy aim to do?

• Create new distribution channels

• Increase competition among channel members

• Resolve conflicts among channel members

• Eliminate all conflicts in the supply chain

What is the primary focus of logistics management?

• Managing the flow of materials and products

• Sales forecasting and planning

• Marketing and advertising

• Customer service and support