24-25 G12 2nd assessment review

What does SEO stand for?

• Search Engine Operation

• Search Engine Optimization

• Social Engagement Optimization

• Search Engine Organization

What is the optimal approach for creating keywords in a search box?

• A very short and common keyword

• A specific and longer phrase used as a keyword

• A keyword with no relevance to the content

What is a social media platform?

• An online platform designed for the purpose of retrieving information.

• A tool utilized for programming websites

• An online service that enables users to create and share content or participate in social networking

• An electronic device used for storing and organizing digital files.

What is the primary use of Twitter as a social media platform?

• Sharing long-form articles

• Sharing short messages and updates

• Engaging in the real-time broadcasting of video games.

• Posting photo albums

Which social media platform is primarily used for professional networking?

• Instagram

• Facebook

• LinkedIn

• TikTok

Which of the following is an advantage of using social media for marketing?

• Limited audience reach

• Engaging directly with the intended audience

• High costs for advertising

• Delayed response

What is a social media marketing campaign?

• A television commercial that is paid for

• A series of printed flyers distributed door-to-door

• A telephone survey to potential customers

• A strategy to promote a product or service using social media platforms

Why is it important to have a clear goal for a social media marketing campaign?

• In order to determine which social media platform to terminate

• To measure the success and effectiveness of the campaign

• To increase website downtime

• In order to avoid engaging with customers

Why is it important to choose an appropriate color scheme for a website?

• To increase loading times

• To create visual appeal and support brand identity

• To add more content

• In order to minimize expenses associated with the website

What should you consider when choosing fonts for your website?

• The popularity of the font

• The number of colors used in the font

• The readability and consistency with the brand's style

• All of them